Bamboo Toothbrush Market Size and Trends

The global bamboo toothbrush market was valued at USD 36.6 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 9.9% from 2025 to 2030.

 

The global bamboo toothbrush market was valued at USD 36.6 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 9.9% from 2025 to 2030. This growth is largely driven by increasing consumer awareness of environmental sustainability and the global push to reduce plastic waste, including single-use plastics. Additionally, research has suggested that plastic toothbrushes contain harmful chemicals such as BPA, which disrupt human hormones and may contribute to brain and behavioral disorders. As a result, manufacturers are expected to ramp up innovation in producing bamboo-based products.

 

According to a United Nations report, around 8 million tons of plastic enter the ocean each year, with over 3.5 billion toothbrushes discarded annually. In contrast, bamboo toothbrushes are completely biodegradable, offering a practical solution to this growing environmental issue. As both consumers and governments push for plastic reduction, the bamboo toothbrush market is benefiting from this wider shift towards sustainability, particularly among millennials and Gen Z, who prioritize environmental responsibility when making purchasing decisions.

 

Bamboo-Joint Shaped Bamboo Toothbrush

 

The rapid growth of the bamboo toothbrush market is also attributed to the increasing availability and popularity of these products through various distribution channels. E-commerce has made sustainable products, including bamboo toothbrushes, more accessible globally. Online platforms such as Amazon, Etsy, and eco-friendly retailers like Package Free Shop and Green Kiss have played a significant role in expanding the availability of these products. Additionally, traditional retailers are responding to demand, with bamboo toothbrushes now available in health stores, supermarkets, and even large chains like Whole Foods.

 

Distribution Channel Insights

 

The offline segment dominated the bamboo toothbrush market in 2024, accounting for 61.5% of total revenue. This is due to established consumer habits and the trust many have in physical retail stores. Consumers, particularly those new to sustainability, often prefer to touch, feel, and evaluate the quality of a bamboo toothbrush in person before making a purchase. Physical outlets, including health food stores and eco-friendly retailers, provide easy access to these products and cater to consumers who value convenience and immediate availability.

Bamboo Toothbrush

 

However, the online segment is expected to grow at a robust CAGR of 10.2% during the forecast period, as more environmentally conscious consumers embrace online shopping. E-commerce platforms offer the convenience of home delivery, a wider range of products, and better access to sustainable options. Moreover, the global reach of online markets enables brands to connect with international consumers, especially in regions with limited physical retail availability of eco-friendly products. Websites that provide in-depth product information and comparative analysis can increase consumer confidence, which will further drive growth in this segment.

 

End-Use Insights

 

Adults accounted for the largest share of the bamboo toothbrush market, with 78.7% of the revenue in 2024. This is largely driven by the growing trend of sustainable consumption among adults, particularly millennials and Gen Z, who are more likely to invest in eco-friendly products to reduce their environmental footprint. These consumers are willing to pay a premium for biodegradable alternatives, such as bamboo toothbrushes, and often seek natural, non-toxic ingredients in personal care products.

 

The children’s segment is expected to experience the fastest growth, with a projected CAGR of 10.3% during the forecast period. This is driven by an increasing focus on sustainable products for younger consumers, fueled by both environmental awareness and growing parental concern over the materials used in children’s personal care items. Parents are increasingly choosing eco-friendly alternatives like bamboo toothbrushes, as concerns over plastic waste and its long-term environmental impact continue to rise. Additionally, with younger generations becoming more attuned to environmental issues, there is a growing interest in teaching sustainable habits from a young age.